Black beauty and wellness pioneers

Black History Month: Black beauty and wellness pioneers

Jasmine Wicks Stephens
As Black History Month ends in the UK we celebrate and recognise the contributions of Black people throughout the past in all facets of life. We take the time to champion a new collection of Black, British female entrepreneurs and trailblazers who are excelling within the fields of beauty and wellness.

Sharmadean Reid - founder of The Stack World

Sharmadean Reid is a powerhouse entrepreneur who first came to prominence when she launched WAH Nails, a cultural tour de force that merged nail art, culture and creativity, culminating in boutique nail salons, a WAH nail polish and a devoted sisterhood all tuned into the WAH way of living. During the pandemic, Sharmadean launched The Beauty Stack, an innovative app that enables you to book and manage your beauty appointments as well as network with like-minded lovers of beauty. In 2021 the venture evolved into The Stack World, a dynamic platform that empowers women to create their own communities and networks virtually. Collaboration and sisterhood have always been a driving force for Sharmadean and look set to continue as she enters this exciting new chapter.

Dija Ayodele - founder of Black Skin Directory

Black women are woefully underrepresented in the skincare space, and finding a specialist who is familiar with the complexities and nuances of Black skin can be quite a challenge. Enter Dija Ayodele, an aesthetician, educator and author who launched The Black Skincare Directory website in 2018. The company's mission is to connect people of colour to skincare practitioners, as well as share expertise through informative content and provide education to the skincare community. To further facilitate the beauty needs of Black women, Dija also launched West Room Aesthetics, a skincare clinic in West London where women of colour can learn about their skin and receive treatments for common issues like hyperpigmentation and acne.

Joy Adenuga - founder of By Joy Adenuga

Joy Adenuga is an award-winning make-up artist who entered the beauty product manufacturing space in 2020 by launching a set of beauty products and tools where the ethos was high-quality products at affordable prices. To date, Joy's product portfolio includes eyelash extensions, make-up brushes, eyeshadow brushes and a brush soap. In just two years the brand has grown from strength to strength and has been featured in well-regarded media titles like Vogue, Elle and The Sunday Times.

Irene Moore - founder of The Light Garden

We're living at a time when the subject of wellness has never been so prevalent in our society, which is quite understandable considering the collective trauma we've all endured over the last two years. In 2021 The Light Garden was launched by Irene Moore, an award-winning brand strategist and Human Design strategist. The wellness brand was created for busy, ambitious men and women who live with conditions like high-functioning anxiety and are seeking holistic ways to experience inner calm and better sleep. The Light Garden provides aids to our mental betterment via premium-grade CBD products like oils, gummies and capsules. The brand is also committed to encouraging discourse about burnout culture in the corporate world.

Dija also launched West Room Aesthetics, a skincare clinic in West London where women of colour can learn about their skin and receive treatments for common issues like hyperpigmentation and acne.

Dr. Ewoma Ukeleghe - award-winning cosmetic doctor/ founder of SKN Doctor

If you love all things skincare then you definitely should be following Dr. Ewoma Ukeleghe on social media platforms like Instagram and Tik Tok. Having graduated from Liverpool Medical School with a degree in Medicine, Dr Ewoma has carved out a unique space as a skin doctor who treats and advises patients on all things relating to skincare and non-surgical enhancements. With her unique, accessible and personable approach to beauty which has earned her a legion of supporters, The Dr is also the founder of SKN Doctor, which offers skin consultations and tweakments.

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